Voxel Studios: Creating authentic and engaging content on science and tech
Designing brand identity and producing four video series
|
THE CHALLENGE
Launch and grow a YouTube channel that introduces people to trends in science and tech that are shaping the future. |
THE OUTCOME
Conceptualized the creative vision and produced four video series: The Future of Health, The Future of Creativity, The Future of Genomics, Startup Mindset. |
I founded Voxel Studios, a digital content production company, with the mission to inform, engage, and delight curious minds with creative and original storytelling. Voxel Studios content provides insights into innovations and trends at the intersection of science, technology, and design that are shaping our future.
I developed content design guidelines, brand identity, and managed production and distribution.
Content Design Guidelines
How can we make science and tech topics more accessible to a wider audience? How can we make more engaging videos? Why should people spend time watching these videos?
Brand Identity
Naming, logo, website, thumbnails for each video, managing social media accounts
Production
Researched the background of guests, researched topic, create initial list of questions and potential focus areas, pre-interview call to discuss topic and key takeaways the audience should learn from watching the video
Distribution
YouTube, Facebook, Instagram, LinkedIn, Twitter
I developed content design guidelines, brand identity, and managed production and distribution.
Content Design Guidelines
How can we make science and tech topics more accessible to a wider audience? How can we make more engaging videos? Why should people spend time watching these videos?
Brand Identity
Naming, logo, website, thumbnails for each video, managing social media accounts
Production
Researched the background of guests, researched topic, create initial list of questions and potential focus areas, pre-interview call to discuss topic and key takeaways the audience should learn from watching the video
Distribution
YouTube, Facebook, Instagram, LinkedIn, Twitter